Country club valet parking software that knows every member

A member who has paid an initiation fee does not want to be handed a numbered stub. They want to be greeted by name, twice a day, every day, at the morning tee time and again at dinner. ValeKit is country club valet parking software that puts the member's name, their car, and their history on the attendant's screen before the door opens.

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Why club valet still runs on a clipboard and a key box

Club valet runs on a clipboard because it has always worked well enough at eleven in the morning. It stops working at the two moments that matter. From dawn until the last tee time, cars arrive in a wave and the lot fills back to front. Then the lot empties, and at six the whole thing happens again for dinner, with a different crew, a different set of cars, and the same key box. A numbered stub is fine at a parking garage. At a club where the member knows the general manager's first name, being handed a number is a small, daily reminder that the club does not know who they are.

The Challenge

The key box is the other half of the problem. A hook with a paper tag tells you nothing about which car it belongs to, where that car is parked, or who moved it last. On a normal Tuesday the crew carries that in their heads. On the day of the member-guest, or a gala, or a member's daughter's wedding, the crew is half seasonal staff, the lot is parked two deep in lanes that are usually single file, and nothing is in anyone's head. Those are the days a club's reputation is actually made, and they are precisely the days the clipboard gives out.

Club lots are also tight in a way hotel garages are not. There is a portico, a member field, an overflow field that is a fairway on ordinary days, and a service lane that has to stay clear. Parking two deep is the only way the numbers work at capacity, but tandem parking without a record of what sits where turns every retrieval into a search.

2 peaks

a day at a club: the morning tee sheet and the evening dining seatings

0

digital records when the stand runs on a numbered stub and a key box

No tip

at many clubs, so the stand needs a way to record the charge instead of taking cash

How country club valet parking software works

Country club valet parking software replaces the stub and the key box with a digital ticket. The attendant points a phone at the member's car, AI reads the plate, make, model, and color, and a phone number pulls up that member's saved vehicles, past visits, and VIP badge. The ticket records the zone, the parking spot, and the key slot when the car is parked. When the member is ready, they tap a link that was texted to them and every attendant assigned to that location is notified at once. Payment is taken by card through Stripe, or recorded as a charge to the member's account or the front desk. ValeKit runs one clubhouse or a whole property with the golf, tennis, and pool operations set up as separate locations under one account.

The guest experience

The guest journey

Every touchpoint designed for speed, transparency, and a premium experience your guests will remember.

Member pulls up at the portico

The attendant enters the member's phone number and their saved vehicles, visit history, and VIP badge appear. AI reads the plate, make, model, and color. Condition photos are captured and a digital ticket is created before the member is out of the car.

Check-in

Gets a tracking link

A text goes out with a link that works in any browser. No app, no account, and it does not expire. The member can check the car's status from the first tee or the grill room. A QR share link on the ticket covers a guest driving the car out instead.

Notification

Car is parked and recorded

The attendant records the zone, the parking spot, and the key slot on the ticket. In a stacked lane, the car's position in the stack goes on too, so the next attendant knows what sits in front of it.

Parking

Requests from the grill room

One tap on the link. Every attendant assigned to that location is notified at once with the vehicle, the zone, the spot, and the key slot, so whoever is free starts walking. No radio calls across the lot.

Retrieval

Waiting under the portico

The car is brought to the staging area while the member is still saying goodbye at the door. Live status moves from requested to pulling to ready on their phone.

Delivery

Charged to the account

The attendant records the charge to the member's account or the front desk, or takes a card through Stripe where the club prefers it. A digital receipt goes out by text. If ratings are switched on, the member can leave one.

Payment
How it works

Built for your operation

Four pillars that cover every stage of the valet operation, from the moment a vehicle arrives to the moment it leaves.

Member check-in

Phone lookup surfaces saved vehicles and the VIP badge. AI captures the plate, make, model, and color. Condition photos are timestamped and attributed. It all works with no signal in the far field.

Explore check-in→

Retrieval from anywhere on the property

The member taps the link texted at check-in. Every attendant assigned to that location gets the request at once, carrying the zone, the spot, and the key slot. Status runs requested, pulling, ready.

Explore retrieval→

Zones, spots, and stacked lanes

Name the zones your property actually has, set capacity and amenity flags, and turn stacking on for the lanes that hold more than one car. Live occupancy on the dashboard as the wave arrives.

Explore parking→

Member account charges and Stripe

Record the charge to the member's account or the front desk, or take a card through Stripe. Event, flat, and tiered rates per location. Digital receipts by SMS on every transaction.

Explore payments→
Why ValeKit

What no one else does

Capabilities built for how a club actually runs: two peaks a day, members who expect to be known, and the handful of days a year that make the reputation.

Recognition by phone, not by ticket number

A phone number returns the member's saved vehicles, their visit history, and their VIP badge before the car door opens. The attendant picks the car from a list and uses a name. Nothing about the arrival feels like a parking garage.

Charge to the account without a cash drawer

Account and front-desk charge are real payment methods on the ticket, so a no-tip club can run the stand with no cash and no card terminal, and still hand your controller an itemized record of what was charged and by whom.

Surge days configured, not improvised

Set the event rate, add the overflow zones and the second staging area, assign the extra attendants, and watch live occupancy as the field fills. The tournament is planned in the system a week out rather than solved in the drive on the morning.

Stacked lanes with a position per car

Club lots park two and three deep at capacity. Turn stacking on for those lanes, set the depth, and every ticket records where its car sits in the stack, so an attendant knows the shuffle before they walk out instead of discovering it in the field.

Results

What ValeKit is built to deliver

Design targets for a club running ValeKit, not averages from a customer roster.

~10 sec

Vehicle check-in

AI captures plate, make, model, and color, no typing

Before the door opens

Member recognized

Phone lookup returns saved vehicles, visit history, and the VIP badge

100%

Of charges recorded digitally

Card, cash, account, and front desk, all on the ticket

7 stages

Ticket lifecycle

Every status change logged with a full audit trail

Included

Everything included

Every plan includes the full platform. No feature gates, no add-on pricing.

Member Arrival

Member lookup by phone number
Saved vehicles picked from a list, not retyped
Visit history on the attendant's screen
VIP badge that carries across visits
AI vehicle recognition (plate, make, model, color)
Timestamped condition photos attributed to the attendant
Free-text note on the visit's ticket

The Lot

Zones named per location with capacity and amenity flags
Live zone occupancy derived from active tickets
Parking spot recorded when the car is parked
Key slot code on the ticket, from a grid, numbered, or free-form board
Stacked lanes with a maximum depth and a position per car
Staging areas for cars waiting at the portico
Pickup and dropoff zones that keep the service lane clear

Retrieval & Payment

SMS retrieval link that needs no app and does not expire
Per-ticket QR share link for a guest driving the car out
Request pushed to every attendant assigned to that location
Account and front-desk charge recorded on the ticket
Stripe card payments, tipping, and cash as a recorded method
Digital receipts by SMS
Event, flat, and tiered rates per location, plus discount codes

Running the Club

Clubhouse, golf, tennis, and pool as separate locations under one account
Role-scoped access (admin, manager, valet) with tenant isolation
Per-location feature flags
Offline-first attendant app that syncs on reconnect
Full audit trail on every ticket and every charge
Opt-in member ratings after retrieval
FAQ

Common questions

How does the valet know a member's name before they open the door?
By phone number. The attendant enters the member's number at check-in and their profile comes up: every vehicle they have handed over before, their past visits, and their VIP badge if one is set. The attendant picks the car from that list rather than retyping a plate, and greets the member by name. Alongside that, AI reads the plate, make, model, and color from the camera with a confidence score on each field, so a first-time guest arriving with a member is just as quick. What ValeKit does not do is remember preferences between visits. There is no preferred spot, no cart or bag note that follows a member from one round to the next. A free-text note can be typed onto the ticket for that visit, which is the right tool for something the crew on shift needs to know today, but it is not a standing preference file.
Can members book valet in advance for a tournament or an event?
No, and it is worth being plain about it. ValeKit has no reservations, no booking calendar, and no way to hold capacity in advance. Surge days are handled the way clubs already handle them: by setting the day up before it starts. Ahead of a member-guest, a gala, or a member's wedding, you configure an event rate for that location, add the extra zones the day needs (the overflow fairway, a second staging area, a pickup and dropoff zone that keeps the service lane clear), and assign the additional attendants to that location for the shift. On the day, live zone occupancy on the dashboard updates from the tickets themselves as cars come up the drive, so the manager at the portico sees the member field closing out and redirects the next arrivals to overflow before anyone gets turned around. The preparation happens in configuration and staffing, not in a booking queue.
Can charges go to the member's account instead of a card at the stand?
Yes, with one distinction worth understanding. Account and front desk are real payment methods in ValeKit, so instead of taking payment at the portico the attendant records that the charge goes to the member's account, and the ticket carries that record with the amount, the method, and who took it. The member gets a digital receipt by text. What ValeKit does not do is hold a member balance, produce member statements, or post into your club's membership or accounting system. Your existing billing stays the system of record. What ValeKit gives it is a complete, itemized, attributed record of what the valet stand charged, instead of a shoebox of paper stubs. For a no-tip club this is usually the whole point: the stand runs with no cash drawer and no card terminal, and the member simply hands over the keys and walks in.
Our lot fills back to front and we park two deep. Does that work?
Yes. Stacking is switched on per zone rather than for the whole lot, because a real club lot has lanes that hold three cars and a member row that has to stay single-accessible. Enable stacking on the zones where cars actually park tandem and set the maximum depth for those lanes. Every ticket parked there then records its position in the stack, with position 1 being the car at the front. When a retrieval comes in, the attendant sees the position before they walk out and knows whether it is a straight pull or a shuffle. To be clear about what this is: ValeKit records order within a stack. It does not maintain a chain of which specific car is blocked by which other car. Position plus zone plus the parking spot recorded at park is what the attendant works from, and in practice that is what a crew needs to clear a lane quickly.
Half our property has no cell signal. Will the app still work?
Yes. The attendant app is offline-first, which means the local database on the phone is the primary one and the network is an afterthought. Attendants create tickets, capture condition photos, record parking spots and key slots, and log status changes with no signal at all, whether that is the overflow field behind the maintenance barn or the far end of the cart path. Data is stored in an encrypted database on the device and syncs automatically the moment the phone reconnects. Queued writes replay in order rather than being discarded, so a shift worked entirely without signal reconciles cleanly. The one thing that waits is notification to other devices: a retrieval request initiated offline reaches the rest of the crew when the initiating device reconnects. Local ticket state stays accurate throughout.
How does a member request their car from the course or the dining room?
At check-in the member gets a text with a link to their ticket. It opens in any mobile browser, needs no app and no account, and it does not expire. From the first tee, the halfway house, the grill room, or the locker room, they tap once to request the car. The request is pushed to every attendant assigned to that location at the same moment, carrying the vehicle, the zone, the parking spot, and the key slot code, so whoever is free starts walking rather than waiting to be assigned. The member watches the status move through requested, pulling, and ready on their phone. Each ticket also carries a QR share link, which covers the case where a member hands the round off and a guest is driving the car out.
We run the clubhouse, the golf shop, tennis, and the pool. Can they be separate?
Yes. Each is set up as its own location under one club account, with its own zones, rates, feature flags, and assigned team. A valet working the pool gate sees the pool operation and nothing else, while the general manager sees all of them from one dashboard. Role-scoped access with tenant isolation is what enforces that, so a seasonal hire assigned to the golf operation for the summer never has access to anything outside it. Feature flags are per location too, so tipping can be on at the clubhouse and off at the golf gate without two systems. If your club is a members club or a city club rather than a golf property, the private clubs page covers that shape of operation.
What happens when a member says the scratch was not there before?
You go to the ticket. Condition photos are captured at intake, timestamped, and attributed to the attendant who took them, and they stay attached to that ticket. Alongside them sits the full audit trail: who checked the car in, which zone and spot it was parked in, which key slot held the keys, every status change with its timestamp, and who brought the car back. The conversation stops being two people recalling a Tuesday and becomes a record with a time on it. This matters more at a club than almost anywhere else, because the member is not a stranger passing through. They will be at dinner on Friday, and settling it cleanly in five minutes is worth considerably more than being right about it a week later.

Your members already expect this.

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